Spun: Bratz

Creating an entire album based on inanimate dolls must be one of the strangest marketing tools yet developed, but alas, the men in suits behind Bratz have done it with Rock Angelz.

With a generic pop/rock background and repetitive vocals, these dolls’ closest comparison is American Idol’s Kelly Clarkson, except with an even greater childish flavour and pre-fab feel. The album reeks of a lack of creativity, complete with the overdone preteen girl self-esteem boost necessary before Junior High crushes their self-images forever. This theme stretches across every song on Rock Angelz.

If this debut album from Bratz is their last, it would do a great service to all of humanity. We don’t need more generic pop/rock, much less from singing dolls.